With the digital world becoming more important to businesses than ever, it makes sense that having a full and complete LinkedIn profile will increase your chances of being found by the right people and landing a job you’re really excited about.
It can get you found by the right employers
One of the main benefits of LinkedIn is putting your skills and experience out there for employers and recruitment agencies to find. Once your profile has been set up and filled in, you’ll appear in other peoples searches for relevant keywords in your industry, such as ‘videography’ or ‘investment banking’. You may then be approached by head-hunters and offered an interview or a job, without the effort of having to go through the usual application process.
It can help you find jobs that haven’t been advertised
Job seeking websites are still a popular way to find and apply for jobs being advertised in your area, with the key words here being jobs that are advertised. The benefit of LinkedIn is that it can put you in the running for jobs that aren’t being advertised yet, through connections with past colleagues or employers searching for candidates themselves.
Your profile will reassure employers
Your LinkedIn profile can also help you get a job you applied to through Indeed, Reed, or any other job seeking website, as the manager who vets your application will likely want to find out more about you before they consider bringing you in for an interview. A strong LinkedIn profile will confirm your experience and qualifications, and add more detail to your application, reassuring your potential employer and making them feel as though they have a more personal relationship with you as a candidate.
Should you list only the jobs and skills you want to be found for?
There is some debate amongst professionals as to whether it’s better to include all your skills and past work experience on your profile or leave out any information that isn’t directly relevant to the career you’re pursuing.
Ultimately, this probably depends on how specific your job requirements are. If you have a very specific role you’re looking to gain, such as forensic biologist, it’s probably worth leaving out any irrelevant previous job titles you’ve had, as this could distract potential employers from the core message of your profile, or lead to you being approached for jobs you have no interest in. However, if you have a variety of skills that could transfer to different industries then it’s worth including all your previous experience to build a full picture of what you can do.
If you’re unsure about how you want your career to progress however, we’d recommend seeking valuable career advice before tailoring your profile to suit your needs.
You can connect with peers and potential clients
LinkedIn makes it easy for you to find relevant connections by showing you 1st, 2nd and 3rd degree connections. Your 1st degree connections are those who you’ve directly accepted an invitation to connect with, and your 2nd and 3rd degree connections are made up of people that your connections know. This allows you to find the profiles of mutual colleagues or potential clients and connect with them. LinkedIn also keeps you in professional contact with past colleagues and employers, keeping you in their minds should any opportunities arise in future.
Using LinkedIn groups to your advantage
Once your profile is set up and optimised, you can join relevant LinkedIn groups to your industry. This allows you to have discussions about topical matters with other industry professionals, which can be great for learning through shared ideas, and increasing your visibility within your industry.
It gives you recommended jobs based on your profile
The LinkedIn algorithm also notifies you when jobs you might be interested in come up, and allows you to set your preferences by location, keywords and industry.
It’s ultimately a valuable tool to help you build your professional reputation and be found by relevant people to help you further your career. If you’re looking for an immediate route into work however, we’d recommend getting in touch with one of our friendly and professional recruiters who specialise in 5 main sectors: sales & marketing, operations, business support, accountancy & finance, and customer services.
What we can do
Whether you’re looking for permanent work in a specialist sector or temporary work to tide you by, we have strong links to a range of businesses across Oxfordshire, Warwickshire, Northamptonshire and Buckinghamshire. To make an appointment to meet with one of our knowledgeable recruitment consultants and talk through your career, please call one of our offices on the numbers below.