An appropriate and well communicated benefits package not only helps to attract potential employees, but can also help with retention. Why Do Employee Benefits Matter? It would appear that those employers that seek to become the most ‘desirable’ in the area, should look to offer a more comprehensive benefits package that sits alongside a competitive salary. of candidates when asked stated they consider the benefits package ‘very important’ when considering a new role. of candidates stated that they would never accept a job offer from a company that offered no additional benefits outside of holiday & basic pension. of candidates stated that it was not an important factor. 52% 42% ONLY 6% EMPLOYEE BENEFITS (Independent survey of 225 job seekers aged between 21-55) 5