JOB SECTOR SPECIFIC SALARY GUIDE - SALES & MARKETING continued from entry into the job market to job offer and therefore you may need to review your recruitment process to ensure that you don’t miss out on jobseekers who are in high demand. Retention of key performers can be vital due to the relationships that they build with your customers. Interestingly, we find that one of the most common reasons that sales people look to leave their current employment is not necessarily for greater financial reward, but that they no longer feel valued and recognised by their manager. In terms of looking at other benefits, advancements in mobile technology has allowed for greater freedom and flexibility of working hours, especially in sales roles. Many employers are starting to adopt a more flexible approach to home working and as long as sales targets are met and customers are happy, the working location of the sales person is of less importance than it would have been a few years ago. Recognising high performers and providing an adequate work/life balance can help reduce ‘burn-out’ as well as retain sales professionals for the long-term. Marketing roles When recruiting into Marketing & Creative roles, we have seen (unsurprisingly) an increase in demand for Digital Marketing specialists and those with talents in online marketing. 8 Marketing Roles Oxfordshire Salaries Warwickshire Salaries Marketing Administrator £19,000 - £25,000 £18,000 - £22,000 Marketing Assistant/Coordinator £22,000 - £28,000 £20,000 - £25,000 Marketing Executive £25,000 - £35,000 £23,000 - £30,000 Marketing Manager (Generalist) £35,000 - £50,000 £35,000 - £50,000 Product Manager £40,000 - £60,000 £35,000 - £55,000 Digital Marketing Executive £30,000 - £35,000 £22,000 - £30,000 Digital Marketing Manager £35,000 - £50,000 £35,000 - £45,000 SEO Specialist £30,000 - £40,000 £25,000 - £35,000 Copywriter £28,000 - £35,000 £25,000 - £30,000 Senior Copywriter £35,000 - £40,000 £30,000 - £35,000 Marketing Director £65,000 - £90,000 £55,000 - £75,000 Internal Communications £30,000 - £40,000 £28,000 - £35,000 Communications Manager £45,000 - £65,000 £40,000 - £55,000 Events Coordinator £20,000 - £25,000 £20,000 - £23,000 Events Manager £28,000 - £40,000 £25,000 - £40,000 more on next page