Digital Marketing Specialist – B2B

Job Description

**Offers Remote Working**

Our client is a leading peer-to-peer events company, that work with C-suite level decision makers across the globe. Despite the ongoing pandemic, they have grown their online events offering significantly over the past 12 months and are now looking to recruit a full-time, digital marketing specialist to further promote and enhance their online offering.

We are looking for an experienced B2B digital marketeer, who is able to put together engaging content and create and develop online channels, ranging from; company website, social media channels inc Linkedin, video content and also create email marketing campaigns to drive enquiries. This is an excellent opportunity to join a small, dynamic business in a role that you could make ‘your own’. Further development into a management role would be anticipated in line with business growth.

Key Responsibilities;

• Create and deliver B2B direct email marketing campaigns, including reporting on click-throughs, opens and leads generated.
• Further develop the company’s social media platforms (Facebook, Twitter, Instagram, YouTube) to promote the company’s events to a B2B market.
• Further develop the company’s Linkedin channel, creating engaging content and building a network of both existing and prospective clientele.
• Further develop the company’s website, writing content, creating pages, managing the site map and working with external developers to improve the user journey/experience.
• Ensure all content is optimised for SEO purposes and that social posts are optimised by use of key hashtags etc.
• Work closely with the company Directors to create ideas, strategy and further opportunities to develop the digital comms.
• Create reports & track ROI on all digital campaigns.

Skills & Experience Required;

• We are looking for people who are experienced B2B digital marketing professionals, who can provide expertise across all online communications channels.
• Relevant qualifications or courses completed would be desirable.
• Able to work independently without daily guidance, but still be part of the team.
• Creative, with excellent copy writing skills.
• Happy to work in a small, dynamic company, working closely with the company Directors.
• Own transport/driving license.

If you feel that you have the skills and experience that our client is seeking then please apply today for a fast response. Alternatively, if you would like further information or an initial conversation in confidence, please contact Stuart Moore at Plus One Personnel.