PPC / Paid Search Executive

Job Description

Our client is a well-established and respected Marketing business based in the heart of Warwickshire. An exciting opportunity has arisen for an experienced PPC/Paid Search Executive to join a team which is continuously growing due to increased demand for their services. This is a fantastic opportunity within an ambitious, forward thinking, and dynamic business where you will be able to autonomously manage pay-per-click campaigns for their client base. This role would suit a confident, enthusiastic, and experienced marketing professional who has a bias, strength, and interest in PPC work. In return, our client can offer you a flexible working style within a supportive and collaborative team, where you will be given the opportunity to demonstrate your passion and entrepreneurial flair.

Key Responsibilities:

• Manage pay-per-click campaigns on Google, Facebook and Bing, as well as display advertising and remarketing campaigns.
• Manage the PPC budgets of clients to reach and exceed their specific sales or lead generation targets.
• You will help maximise their return by working with the SEO and broader marketing team in order to ensure all digital channels work together as effectively as possible.
• Responsible for optimising PPC advertising across a variety of channels.
• Accountable to the clients for reporting and explaining the results for each account you manage.
• Work closely with the wider team in analysing data – identifying marketing trends, customer segmentation, developing insight to share with the team and providing recommendations.
• Contribute to new client proposals where your knowledge and expertise will be key in helping to develop a tailored strategy.

Key Skills & Experience:

• Proven experience and success in managing PPC campaigns across Google, Facebook and Bing.
• Proven experience in managing Google Shopping campaigns, including setting up product feeds in Google Merchant Centre and optimising data held in the feeds.
• Experience of using conversion rate optimisation and split testing software, such as Google Optimise and HotJar.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Experience using Excel and Google Sheets – comfortable interpreting and manipulating data.
• Strong experience building new PPC campaigns quickly and accurately across multiple channels.
• A structured and methodical approach to on-going optimisation of PPC campaigns.
• Strong commercial acumen with the ability to have detailed discussions with clients about their business, objectives, challenges, their market, and profit margins.
• Good time management and prioritisation skills.
• Experience of using scripts in Google Ads to automate time-consuming tasks.
• Setup of conversion tracking and call tracking – comfortable using Google Tag Manager, Google Analytics (online conversion tracking) and Infinity / MediaHawk (call tracking).
• Good knowledge of HTML, CSS and reasonable knowledge of JavaScript is also highly desirable.

If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability / notice period. You can also call Joanna Middleton on 01926 699272 for a discreet and confidential discussion about the role.